# Our Formula

## The Limitless Strategy

Most Web 3 projects start off strong but end up with a less than ideal finish. Our team has figured out what works and what can work better to come up with a strategy for launching, maintaining and growing a successful Web 3 Company.

### Our Ethos

At Limitless, our number 1 priority is users; how to attract, engage and retain users in our ecosystem.&#x20;

Every Series and Collection launched by Limitless Lab goes through our launch formula.

While each Series has its own narrative, every collection is meant to be interoperable in at least one aspect through smart contracts and our products. Since we own and operate all collections, migrating assets or converting them is easily implementable, and has been taken into account during the conceptualization phase.

### Our Methods

1. **Market Validation**

Most projects build what they think users need, and try to come up with something revolutionary. How many times have we seen a project launch and think to ourselves, "this is so unnecessary" or "this is too complicated"?

Our take on this is simple. Build what users want, not what you think they need. Test and be sure before spending years and millions to build a product that nobody cares about.

2. **Speed**

Any investor's nightmare (retail or private) is to hear that their favourite project is still building, after months. At Limitless, we keep things simple, always test to see what works, build fast, and ship faster.

Technology is a supplement, not that main dish. We use similar technologies across all our products (which are primarily NFTs) which allow us to build fast and launch faster than 99.9% of projects in the market. Our goal is great creatives and unique experiences for our users.

3. **Long-term, Sustainable Value Accrual**

Most projects focus majority of their community resources on the initial airdrop to get as many users as they can for their initial token listing. This leads to majority of their tokens being dumped to zero (or equivalent of) in the months to come.

At Limitless, we believe the most important component to growth is retention. While we provide incentives for newcomers to our ecosystem, our model rewards long term users who join, stay and continue to be active in our community.
